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Service Strategy Training
What questions do we answer?
- How do you clarify your competitive advantage?
- What is the most profitable target segment for your services?
- How do you ensure your service development does the right things?
- How do you turn the shrinking margins into growth?
- How do you increase the value and return of your customers?
- What good and bad service strategy examples can you learn from?
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Productization Training
What questions do we answer?
- What does productization mean?
- How do you make an outrageous promise for your service?
- How do you eliminate the buyer’s sense of risk?
- Where should the productization project start?
- How do you concretize an intangible service?
- How do you create a story that grabs and reproduces?
- How do you dollar your customer benefits?
- What kind of parts are included in successful productization?
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Dollarization Training
What questions do we answer?
- How do you identify the value of your customer’s problem?
- Why should a customer be offered a properly dollarized benchmark?
- How do you direct your customer’s attention from price to benefits?
- How do you leverage value anchoring in your pricing?
- How do you package according to the size of the customer or the level of maturity of the business?
- How do you dollarize your service in trial sales or piloting?
- How do you build a competitive advantage of dollarization?
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Building your own Service Office
What questions do we answer?
- How do you test the appeal of a new or updated service to your customer base?
- How do you keep the risks of service development small?
- How do you get your service up and running fast?
- How do you support your own organization in delivering a new service?
- How do you help your customer change their behavior?
- How do you ensure the continuous development of your service?
- How do you verify the strategic and operational goals set for your service?
- How do you develop your solution sales skills?
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Customer Relationship Management
What questions do we answer?
- How do you meet your customers’ expectations?
- How do you create the right expectations and deliver on your promises?
- What is a good customer relationship management model like?
- How do you build a model that fits your own business environment?
- What does customer relationship management require from your service production and sales?
- How do you create common customer game rules with the customer?
- What is the OKR model and how do you benefit from its teachings?
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Training packages and prices
